In the article “Technological innovation versus insurance intermediaries: the impact of artificial intelligence” Carlo Scaldarella, Associate Partner Nomesis, addresses the profound transformation currently taking place in the insurance sector, driven by the adoption of AI, automation and personalised insurance models.
These innovations are revolutionising operational processes, optimising claims handling, policy underwriting and customer relations, making insurance more efficient and accessible. However, the pace of technological change presents a crucial challenge for insurance intermediaries: redefining their role in an increasingly digital environment.
Whilst artificial intelligence enables companies to reduce costs and improve the accuracy of their risk analysis, it cannot replace the value of human advice. The ability to understand clients’ real needs, offer tailored solutions and build a relationship of trust remains a distinctive and indispensable element.
To remain competitive, intermediaries must therefore evolve, embracing technology as an opportunity rather than a threat. Investing in continuous training, developing digital skills and adapting to an omnichannel model are essential for integrating innovation without losing sight of the value of human relationships. Only by striking this balance between technology and specialist advice will intermediaries be able to strengthen their role and offer an even more effective and distinctive service.
by Carlo Scaldarella, Associate Partner at Nomesis
