SMART-INT It is a structured analytical process that helps businesses to assess whether, and to what extent, internationalisation is sustainable for their own organisation.
Not just a simple export project, but a strategic assessment method which enables you to plan each step towards foreign markets with full awareness.

SMART-INT analyses three areas essential for measuring the feasibility of overseas expansion, following a progressive ‘funnel-shaped’ pathway which allows you to to focus solely on markets and opportunities with genuine potential, via a centralised coordination and integrated analysis management.

1. Market – Tools: desk research and market research to assess:

• the attractiveness of the target countries;
• potential demand and competition;
• regulatory and customs barriers;
• partnership opportunities and distribution channels.

2. People – Tools: AS-IS analysis of the organisational structure and internal capabilities:

• AS IS Check-up the professional roles available within the company to manage international clients and processes;
• Professional Gap Analysis: a qualitative and quantitative assessment of skills gaps and strategies for addressing them;
• Corporate and managerial culture: a quantitative analysis of the drivers that facilitate internationalisation
• Organisational health check: comparison AS IS vs TO BE on technology, supply chains, processes and work organisation.

3. External support: If any gaps in skills or resources come to light, we’ll help you select partners, organisations and specialist professionals, providing what is needed to support growth.

SMART-INT helps businesses to make an informed decision, based on concrete data.
Thanks to its progressive approach, it enables you to:

• to understand the company’s potential to meet the challenges of internationalisation;
• identify the markets with the best prospects;
• to draw up a sustainable and coherent short- to medium-term operational plan;
• align people, processes and strategies with international growth.

SMART-INT is designed to SMEs and businesses who wish to approach foreign markets in a systematic way, avoiding improvisation. It is ideal for those who:

• wants to find out whether and where it really makes sense to expand;
• wishes to base decisions on objective analysis and market data;
• It seeks a gradual and coordinated path towards internationalisation.