Marketing Research and Consultancy

We believe that every major goal requires a good plan if it is to be achieved. We help businesses define their business objectives and chart the best course to achieve them through the skilful use of the marketing mix.

If you know what your current and potential customers think, want and prefer, you’ll be able to win them over! We believe inthe centrality of knowledge as a guide to action. That is why we offer bespoke solutions tailored to your business objectives, size, target market and resources.

Constantly evolving methodologies These services, which encompass quantitative and qualitative research, psychology and digital solutions, are constantly updated and innovated in line with our clients’ specific needs, so that we can offer new, tailored solutions.

A team of qualified advisers working alongside businesses with a single aim: to help them grow and thrive.

We havespecific resources: experienced researchers; a telephone interview service operating nationally and internationally; a network of partnerships with organisations operating in other parts of the world; and facilities equipped to conduct focus groups and in-store laboratory observations.

We specialise in:
Developing a strategic marketing plan

to guide the organisation and its people towards achieving strategic objectives through the effective use of the marketing mix

  • Develop a marketing plan based on the company’s strategic objectives, using the elements of the marketing mix
  • To monitor and optimise the company’s positioning in relation to the levers of the marketing mix (product, price, market, promotion) using tools such as product tests, price tests, packaging tests and rebranding research
  • Monitor the sales network and prices through
    • Price Test
    • Research into product range (range breadth and depth)
    • Feasibility studies on new sales channels using qualitative and quantitative surveys
Measuring and Improving Customer Retention

to understand how to build and maintain high-quality, long-lasting relationships with customers that deliver increasing value over time

  • Developing customer retention strategies based on customers’ needs
  • Measuring customer satisfaction and loyalty (e.g. through customer satisfaction surveys)
  • Measuring customer churn potential and perceived value
  • Measuring the strength of the bond between the customer and the company (e.g. through ad hoc research)
  • Understanding and mapping customer behaviour (e.g. using mystery shopping)
  • Boost cross-selling and up-selling activities
Building and optimising customer acquisition

to understand how to attract and acquire new customers

  • Developing effective customer acquisition plans based on the needs of the target customers through inbound and outbound marketing activities
  • Analyse and clearly define target customers using tools such as buyer personas, the customer journey and empathy maps
Innovating and developing products and services

to develop new products and services, gathering feedback throughout the various stages of development and minimising the likelihood of failure

  • Concept Test
  • Product Test
  • Focus Group
  • Creative approaches to repositioning brands and products/services
  • Process Test
  • Re-branding studies
  • Test Pack

Speak to an expert

Speak to one of our experts to find out how we can help you identify the best solution for your needs or problem.

Contact us