We had the pleasure of listening to Luisa Franceschetti, Managing Director of Saccheria Franceschetti, interviewed by Marco Bullini, Senior Consultant at Nomesis, in “The challenges of internationalisation: perspectives and business experience“. A conversation full of insights into all companies that see foreign markets as a strategic driver of growth.
Among the most significant points that emerged during the discussion:
- How to develop a truly sustainable strategy for entering international markets, capable of combining a long-term vision with the ability to adapt to local circumstances.
- What in-house skills should be developed before taking the ‘leap’ abroad?, ranging from organisational skills to commercial expertise, right through to the ability to manage more complex and intercultural processes.
- The most common mistakes made in the early stages of expansion and how to avoid them by learning to interpret signals, opportunities and risks correctly.
- The importance of adopting a global mindset, which goes beyond simply having a competitive product and embraces an open, inquisitive and innovation-driven approach.
A valuable comparison for those who are considering new opportunities across the border or wish to strengthen their international standing.
